KudoZ: term help for translators

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

日本語 term

geewiz

2 questions

純広

日本語から英語マーケティングマーケティング/市場調査

A marketing term.

Proposed translations (英語)

3 +1	Pure ad	Yakugo (X)
3 +1	regular advertisement, normal advertisement	chambre-claire

Discussion

Non-ProZ.com Mar 8, 2004: ��L I think it refers to a type of ad.�@�u��L��A�h�o�g��ȂǁE�E�E�v
shhogg Mar 8, 2004: We need more context. This is probably a shortened version of a word. Post a sentence or two please.

Proposed translations

3時間

Yakugo (X)

130 answers

Pure ad

純: Pure
広告: Advertisement

Is the writer perhaps making a distinction between pure ads that simply announce the availability of a product and those such as advertorials and infomercials that portray a product as a newsworthy breakthrough?

Peer comment(s):

agree

Kurt Hammond : The katakana refers to 'advertorials' where the product is sold much more gently, as almost a side effect of providing useful content to the consumer.

13時間

1日 8時間

chambre-claire

23 answers

Native in 日本語

Works in field

日本語 term (edited): ��L

regular advertisement, normal advertisement

純広(純広告) is the most basic, traditional type of ad designed and placed at the advertisers' own initiative in apparently 'advertising' style, while tie-ups, paid pubs (or アドバトリアル = advertisement + editorial) are designed to look like 'articles' for more "credibility".

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Note added at 1 day 8 hrs 49 mins (2004-03-09 21:10:00 GMT)
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thus, have two implications - i) who pays for it = the company whose products
are being advertised and ii) in which style = in obviously ¥'advertising¥' manner...