Spanish to English Marketing Journalism

This is from a report from a medical society about activities held recently in Uruguay in collaboration with a food company. I don't it's a press conference as such, but I'm stuck for a better term.
Thanks in advance.

Desde el inicio trabajamos conjuntamente en forma armoniosa, dinámica con aporte de ideas por ambas partes. Nos permitieron además realizar una movida de prensa muy importante que la Sociedad por si misma no hubiera sido capaz.