English to Arabic Social Sciences Media / Multimedia digital media - mass media

The press, cable TV and national broadcasting distribute mass communication from
relatively few, centralised senders to a large number of unconnected receivers, who receive
the communication in more or less similar ways. The mass media thus functions as
centralised filters of public communication. Due to the cost of (mainly advertising-funded)
production, content tend to be mainstreamed and directed towards the imagined, implied
average receiver/consumer. Content are pre-produced in a limited number of editorial
centres and then disseminated widely for mass consumption. The possibilities for feed-back
are extremely limited.