Glossary entry

German term or phrase:

bekömmlich (Kaffee)

English translation:

gently roasted

Added to glossary by inkweaver
Mar 13, 2008 05:55
16 yrs ago
2 viewers *
German term

bekömmlich

German to English Marketing Food & Drink Coffee
Der Kaffee zeichnet sich durch eine bekömmliche Röstung aus...

I'm still looking for the right term here. So far I haven't been successful and I would really appreciate your help.

Thanks a lot!

Discussion

inkweaver (asker) Mar 16, 2008:
Wer die Wahl hat, hat die Qual bei so vielen guten Vorschlägen. Leider kann man sich ja nur für einen entscheiden...
"Sophisticated roast" hat mir übrigens sehr gut gefallen, aber leider hat es hier nicht gepasst (weil der Kaffee zu preiswert ist...). Merke ich mir aber fürs nächste Mal!
Jonathan MacKerron Mar 13, 2008:
agreeable
inkweaver (asker) Mar 13, 2008:
Danke für den Link, LittleBalu. I denke fast, "agreeable" könnte hinkommen, es sei denn, einer der Muttersprachler hier würde mir jetzt entschieden widersprechen...
inkweaver (asker) Mar 13, 2008:
The coffee is actually a blend of Arabica and Robusta, so the taste is not particularly mild. Unlike many of the cheaper coffees which are often roasted at high temperatures for a short time this coffee is roasted at a lower temperature for a bit longer. It doesn't contain less caffein either. I think basically they are trying to say it's not "cheap and nasty" and won't give you heartburn after the first sip.
Ulrike Kraemer Mar 13, 2008:
Eine interessante (und ausnahmsweise sogar mal sachliche) Diskussion über den Begriff "bekömmlich" im LEO-Forum findest du hier: http://tinyurl.com/369le2 - auch wenn es um Wein und nicht um Kaffee geht.

Proposed translations

+2
1 hr
German term (edited): bekömmlich geröstet
Selected

gently roasted

... "gently roasted to produce a mild coffee ..." liest man recht häufig (auch ein paar Tausend google-Treffer).
Peer comment(s):

agree Beatriz Galiano (X)
1 day 3 hrs
Thank you, Beatriz; have a nice weekend!
agree Hilary Davies Shelby : sorry - didn't see this before - see my answer for loads of good examples!
1 day 8 hrs
Something went wrong...
3 KudoZ points awarded for this answer. Comment: "Danke, Brigitte!"
+2
14 mins

light roast / mild

I assume they mean a mild kind of coffee - i.e. less acidity/roasted less long/possibly less caffeine/a blend that is less bold.

Some or all of these could apply. Perhaps you know some background information on this coffee that could confirm any of these aspects?

Best,
Eva

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Note added at 1 hr (2008-03-13 07:01:57 GMT)
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Then perhaps

"with a pleasant taste" "with a pleasant note"

If you put either into google, a bunch of food and wine and coffee comes up. "Pleasant" could convey the "not cheap and nasty"without saying anything much about the coffee's distinct qualities.
Peer comment(s):

neutral Ken McKerrow : although the lighter the roast, the more caffeine and acidity, but I see where you're going with it
4 mins
neutral Ulrike Kraemer : ... und in der deutschen Werbung lese ich oft "mild und bekömmlich" ...
31 mins
agree casper (X) : Probably. http://tinyurl.com/2w9yzp "light roasted coffee" googles well. "mild und bekömmlich" would be "mild and light", I guess. "A light and mild coffee. The perfect way to start your day. ": http://www.gourmet-coffee.com/home.php?cat=30
35 mins
agree Roy Williams : a light roast, lightly roasted. I see no reference to taste or smell in your context
2 hrs
Something went wrong...
1 hr

tasty and aromatic

Bekömmlich is such a nice, but untranslateable word! Normally digestible (eating and drinking) and beneficial (general) are used, as far as I know. When it comes to coffee, well aromatic normally says it all - when it smells well it tastes well and digests well. I therefore think we should translate the mood and not the word!
Something went wrong...
2 hrs

digestible /soothing

in Germany coffees are often sold on their "digestibility" i.e. not causing stomach acidity, however you can't put that on the label so for that "soothing" is better
Peer comment(s):

neutral Ulrike Kraemer : soothing würde ich mit einer Bodylotion, aber nicht mit Kaffee in Verbindung bringen ...
5 mins
Never bitter, overpowering or shocking, you can count on this Peruvian Organic to deliver a completely soft and soothing cup.
neutral Roy Williams : In the same vein, digestible sounds medicinal like something one takes for "regulation"
1 hr
Something went wrong...
5 hrs

sophisticated roast

After reading your notes and other comments, I wonder if sophisticated might work? In the sense that they take their time to roast it, and the result is elegant and sophisticated on the palate. I also find this more werbewirksam than "agreeable", "tasty" or "digestible."

http://www.theroasterie.com/coffee/Cr�me-Brulee-Decaffeinated/...
A sweet and sophisticated roast with a deep caramel finish,

http://www.sphinxdateranch.com/gourmet_coffee.html
Truly a sophisticated roast, with a taste of the bold flavors of the great American West but, with the refined elegance of only a superb bold roast can offer.
Something went wrong...
9 hrs

gently roasted

Basically, they haven't burned the bejesus out of the beans! ;-)

Planet Bean Coffee: Gourmet Coffee Selections
Guatemalan Loma Linda ~ Gently roasted, this coffee slowly develops the ...
www.planetbeancoffee.com/Products/Coffee

Orchard Valley Coffee's Beans
Our beans are gently roasted to perfection on site almost daily to assure you the freshest coffee possible! Coffee degrades quickly after it has been ...
www.orchardvalleycoffee.com/beansbeans.html

Villa Victoria's Cafe Mocambo, micro-roasted coffee beans
With the goal of reducing bitterness and acidity, we gently roast our 100% Arabica beans to a turn. Click here to order Cafe Mocambo coffee, Cafe Mocambo ...
www.villa-victoria.net/cafe-mocambo/

Mister Bean Coffee - Coffee Shops
We gently roast in small batches in our in-house roaster - DAILY. ... packaging so the beans will be as fresh as if they are roasted straight into your cup. ...
www.misterbeancoffee.com/

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Note added at 9 hrs (2008-03-13 15:29:13 GMT)
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Wosks Coffee Service
Wosks Coffee Service is proud to be a Starbucks preferred office coffee provider. .... This selection combines the finest gently roasted Arabica beans with ...
www.woskscoffee.ca/coffees.php

Compare tassimo prices - PriceRunner US
Starbucks Starbucks House Blend T-Discs for the Tassimo Hot Beverage Machine by Braun .... This premium coffee is gently roasted for exceptional body and ...
www.pricerunner.com/sp/tassimo.html

Gevalia Swiss Hazelnut Coffee T-Discs for the Tassimo Hot Beverage ...
This premium coffee is gently roasted for exceptional body and irresistible flavor. ... This gift is a great choice for the Starbucks coffee lover on. ...
www.bizrate.com/coffee_tea/oid715260925.html
Peer comment(s):

neutral BrigitteHilgner : My suggestion several hours before you had the same idea.
19 hrs
oops! Oh well, you can share my examples, I don't mind! ;-)
Something went wrong...
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