May 26, 2003 11:10
21 yrs ago
russe term

маршрутная выборка - marshrutnaya vyborka

russe vers français Marketing
"Slutchaynaya marshrutnaya vyborka"
Eto otnositsia k provedeniu statistichestkih marketingovyh issledovanij. V dannom sluchae etim metodom vybirali respondentov.
Proposed translations (français)
4 +1 Route Sampling

Proposed translations

+1
27 minutes
Selected

Route Sampling

Random Route Sampling
http://hospiweb.qmuc.ac.uk/imrestxt/sampling/random_route.ht...


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Note added at 2003-05-26 11:39:06 (GMT)
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Used in market research surveys - mainly for sampling households, shops, garages and other premises in urban areas

Address is selected at random from sampling frame (usually electoral register) as a starting Information Researchnt. Interviewer then given instructions to identify further addresses by taking alternate left- and right-hand turns at road junctions and calling at every nth address (shop, garage etc.)

Advantages
1. May be saving in time
2. Bias may be reduced because interviewer has to call at clearly defined addresses - not able to choose

Problems
1. Characteristics of particular areas (e.g. poor / rich) may mean that sample is not representative
2. Open to abuse by interviewer because difficult to check that instructions fully carried out

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Note added at 2003-05-26 12:17:48 (GMT) Post-grading
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ß òîëüêî ÷òî îáíàðóæèë, ÷òî íàïðàâëåíèå

Russian>French,

à íå
Russian>English

Íàäî áû ïîâèäíåå ñäåëàòü íàïðàâëåíèÿ íà ñàéòå.
Peer comment(s):

agree Сергей Лузан
37 jours
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