Glossary entry

Norwegian term or phrase:

spisskompetanse

English translation:

transformative skills

Added to glossary by Michael Ellis
Apr 12, 2022 12:47
2 yrs ago
10 viewers *
Norwegian term

spisskompetanse

Norwegian to English Marketing Real Estate skills
Real estate agents marketing brochure

Vi innehar spisskompetanse i hele fasen fra analyse av lokasjon...
Proposed translations (English)
3 top capability
4 +3 expertise

Discussion

Michael Ellis (asker) Apr 14, 2022:
Marketing Speak Yes, in translating a brochure/website etc. written in Marketing Speak.
Christopher Schröder Apr 13, 2022:
An odd choice of answer and OTT final translation IMO. Spisskompetanse has nothing to do with transformation, nor is it any stronger than simply saying they're experts. And is there ever really a need to use extravagant marketing speak?

Proposed translations

4 hrs
Selected

top capability

The spiss- need (to) be reflected, whether in cutting*-*edge expertise or otherwise.

There used to be an era about 40 years ago where almost every Norwegian company's annual report referred to 'possessing' a kompetansesentrum, routinely translatable as 'centre of expertise' until 'capability center' started taking hold in the USA and India.

Otherwise, kompetanse is a true 'weasel-word' and includes in my own NO/EN glossary, b.a. > inter alia: know-how, proficiency and facility.
Example sentence:

Videre snakker vi om kompetansenivåer og spisskompetanse som topp.

Global Capability Centers (GCCs) have transitioned from being cost drivers to strategic business enablers and value creators.

Something went wrong...
2 KudoZ points awarded for this answer. Comment: "Thanks Adrian. You identified the needed for an extravagant adjective here as used in 'marketing speak', but I felt it need something sharper(!), hence only 2 points. I used 'transformative skills' ."
+3
12 mins

expertise

Here are a few other suggestions:

We are experts in

We possess an in-depth knowledge of

Our skill set covers everything from …


Example sentence:

Our expertise includes ….

We have in-depth local knowledge, an understanding of local and regional planning policies and are thoroughly familiar with the development and market history of all regions.

Peer comment(s):

agree Zofia Wyszynski : All of these are good options. You might consider cutting edge.
14 mins
agree Christopher Schröder
1 hr
agree Michele Fauble
5 hrs
Something went wrong...
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