Glossary entry (derived from question below)
Dutch term or phrase:
USP's
English translation:
Unique Selling Points
Added to glossary by
CateA (X)
Apr 15, 2005 09:01
19 yrs ago
Dutch term
USP's
Dutch to English
Other
Food & Drink
In a document about suppliers of food there is a table with the heading "product". The table then contains the following headings:
Artikelnummer leverancier
Productnaam
Productomschrijving
Toepassing
Gebruik
USP's
THT
THT na opening
Opslagcondities.
I know that THT means "best before", but does anyone know what USP's are in the context of food? It could be an English acronym OR a Dutch one (like THT) as there are English acronyms used elsewhere in the document that are obviously universally accepted/used.
There is nothing else in the table as the supplier has to fill in the information next to each of these headings.
I'd be grateful for any help if anyone knows.
Artikelnummer leverancier
Productnaam
Productomschrijving
Toepassing
Gebruik
USP's
THT
THT na opening
Opslagcondities.
I know that THT means "best before", but does anyone know what USP's are in the context of food? It could be an English acronym OR a Dutch one (like THT) as there are English acronyms used elsewhere in the document that are obviously universally accepted/used.
There is nothing else in the table as the supplier has to fill in the information next to each of these headings.
I'd be grateful for any help if anyone knows.
Proposed translations
(English)
| 4 +3 | Unique Selling Points |
Iris70
|
| 3 +1 | Unique Selling Points (?) |
Christopher Smith (X)
|
| 4 | Unique Selling Proposition |
Linda Flebus
|
Proposed translations
+3
12 mins
Selected
Unique Selling Points
You can leave this as it is ;-)
HTH,
Iris
HTH,
Iris
2 KudoZ points awarded for this answer.
Comment: "Thanks for the response to my query! I have not entered this translation into the glossary as I have not found out yet from the agency whether USP does mean this in the context of food."
+1
17 mins
Unique Selling Points (?)
This is what USP usually stands for in my experience. Strange to have it listed here, though.
5 days
Linda Flebus
Belgium
Belgium
Native in Dutch
Specializes in field
Belgium
German/English to Dutch/Flemish
Native in: Flemish 
, Dutch
Works in: German to Dutch, English to Dutch, German to Flemish, and 2 more.
Related KudoZ points
:
4
Unique Selling Proposition
USP
Unique Selling Proposition.
Old advertising formula that focuses on what makes the product unique. Perfect for communicating effecively in an overcrowded marketplace.
The formula specifies that you must do three things in order to succeed:
1. You must make a proposition. "If you buy this product, you will get this benefit"
2. This proposition must be unique. It must be a proposition that your competitors are not using.
3. The proposition must be compelling so that people acts.
If you're selling a product that is very similar to other competing products, you need to focus your sales message on what makes your product unique. What are the unique benefits for your customer.
Finding the rigt USP, and implementing it in your sales strategy may dramtically increase your profits. And used correctly, it will ensure that customers buy from you and not your competitors.
The USP formula is credited to the advertising man Rosser Reeves.
This is how we use it in a marketing context.....
Unique Selling Proposition.
Old advertising formula that focuses on what makes the product unique. Perfect for communicating effecively in an overcrowded marketplace.
The formula specifies that you must do three things in order to succeed:
1. You must make a proposition. "If you buy this product, you will get this benefit"
2. This proposition must be unique. It must be a proposition that your competitors are not using.
3. The proposition must be compelling so that people acts.
If you're selling a product that is very similar to other competing products, you need to focus your sales message on what makes your product unique. What are the unique benefits for your customer.
Finding the rigt USP, and implementing it in your sales strategy may dramtically increase your profits. And used correctly, it will ensure that customers buy from you and not your competitors.
The USP formula is credited to the advertising man Rosser Reeves.
This is how we use it in a marketing context.....
Something went wrong...