Jul 24, 2002 16:22
22 yrs ago
1 viewer *
日本語 term

リーチイン

Non-PRO 日本語 から 英語 マーケティング
リーチイン以外(エンド)での展開も見られた。

Proposed translations

+2
4時間
Selected

Reach-Ins Freezers & Refrigerators

I assume that the context refers to something about a marketing strategy retail stores. So my suggestion may be wrong...

リーチ・イン refers to a type of freezers and refrigerators with glass doors through which you can see the inside of it.

On the other hand, エンド is an area where retail stores intend to have their customers to come back again to the store even after they check out the cash registers. It's part of marketing strategies.

It sounds to me that they are trying to promote something at both リーチイン and エンド.

Satoshi

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Note added at 2002-07-24 21:07:55 (GMT)
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¥"a marketing strategy retail stores¥" should be ¥"a marketing strategy for retail stores.¥"
Peer comment(s):

agree MNakata45
5分
agree Shinya Ono
2時間
Something went wrong...
4 KudoZ points awarded for this answer.
+2
7時間

Reach in (marketing)

Marketing は、リーチアウトとリーチインに分類され、リーチインは内部、関連会社などへ向けたものと風に使われる場合もあります。


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Note added at 2002-07-24 23:46:56 (GMT)
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Change:
End: End of the shelf (called ¥"gondola¥" in Japanese supers)
Reach-in: Satoshi-san is correct, refrigerated or frozen cases
Trial translation: (Sales promotion) was carried out at shelve¥'s end as well as in reach-in refrigerated/freezer cases.
http://www.jp-super.com/super-yougo.htm



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Note added at 2002-07-25 02:22:49 (GMT)
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Correction: Your agreement with my revision is gladdening!
Peer comment(s):

agree Kaori Myatt
28分
Your agreed with my revision is gladdening.
agree Katsuhiko KAKUNO, Ph.D.
4時間
少し自信をもてます
Something went wrong...
3日 15時間

reach in

x
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