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What kind of digital marketing program should you offer so that it is simple and accessible for your franchisees to use? Often, problems with duplication across different types of marketing platforms like social media, ***local landing pages*** and microsites are not monitored. Therefore, your digital marketing needs to utilize a multi-pronged approach and offer solutions for creating multiple sites or for maintaining one primary site on each medium that each location can access.

Multi-Channel Marketing in Action
Here’s an example of an impactful cross-channel digital marketing program: A premier retailer with more than 1,300 locations applied the simple 1-2-3 approach to its franchise marketing agenda with great success. The agenda utilizes social media, ***local landing pages***, banner ads, microsites, text marketing, e-mail marketing and a mobile application for iPhones to achieve the device’s stellar online search presence and sales goals