GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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02:13 Jun 28, 2006 |
Japanese to English translations [PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: KathyT Australia Local time: 02:18 | ||||||
Grading comment
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Summary of answers provided | ||||
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3 +4 | "the face of XYZ", 'mascot', "the poster boy/girl/child for XYZ" |
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5 +1 | image character or mascot |
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2 | frontman for the brand image |
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"the face of XYZ", 'mascot', "the poster boy/girl/child for XYZ" Explanation: some alternatives. "Image character" is 和製英語, so don't go with that. For a person such as an actor, I would suggest using "<name> is the face of <company>". "mascot" is usually used for animals, such as the bear/rooster/whatever creatures that often represent sporting teams. Other than that, a popular expression that is more colloquial is "poster boy/girl/child." You can use "boy" or "girl" even when the actor in question is an adult. So for example, "<name> is the poster boy for XYZ Cornflakes," etc. For a formal business presentation though, I would recommend the first option. -------------------------------------------------- Note added at 13 mins (2006-06-28 02:26:40 GMT) -------------------------------------------------- Gwyneth Paltrow - Gwyneth Paltrow new face of Estee Lauder Gwyneth Paltrow has replaced Elizabeth Hurley as the face of Estee Lauder. The Hollywood beauty has signed a £15million contract with the beauty giants to ... www.femalefirst.co.uk/celebrity/70522004.htm - 21k - Cached - Similar pages David Beckham the new face of Motorola, News at CNET.co.uk The England captain has signed up to promote the mobile phone company, beginning with an endorsement of the new red Moto Slvr, proceeds from which go to ... news.cnet.co.uk/software/0,39029694,49277598,00.htm - 37k - 26 Jun 2006 - Cached - Similar pages bit-tech.net | Adriano is the face of Pro Evo 6 Brazilian legend Adriano is to be the face of the latest in the footie gaming series. Prepare to see his mug everywhere come this Autumn. www.bit-tech.net/news/2006/06/13/Adriano_is_the_face_of_Pro... - 15k - 26 Jun 2006 - Cached - Similar pages Vogue Stories KEIRA IS THE FACE OF CHANEL. KEIRA KNIGHTLEY is the new face of Coco Mademoiselle. The rumours circulating the French fashion house for the last two months ... www.vogue.co.uk/vogue_daily/story/story.asp?stid=34784&date... - 23k - Cached - Similar pages -------------------------------------------------- Note added at 16 mins (2006-06-28 02:29:53 GMT) -------------------------------------------------- Here are some examples of usage for "poster boy/girl." You will see that most of the people referred to are definitely not kids. http://www.google.com.au/search?hl=en&client=firefox-a&rls=o... |
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Grading comment
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